Identity and Packaging Design
SHARED CURRENT IPA
Shared Current IPA is a conceptual beer identity and packaging design created for Breakline Brewing, a fictional craft brewery inspired by Gulf Coast fishing culture and the wildlife that defines the region. The name Breakline references the point in the water where depths shift and fish gather, connecting the brand to the rhythms of coastal life and time spent out on the water.
Ocean inspired colors, flowing forms, and aquatic imagery shape the visual identity. The packaging reflects the movement of water and the energy of Gulf Coast ecosystems, creating a brand that feels refreshing, active, and rooted in coastal culture.